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Showing posts with the label translation

The 10 Best Translation Podcasts to Listen to Right Now

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  The 10 Best Translation Podcasts to Listen to Right Now The podcast business is booming, and many translators and language experts from all around the world are using this powerful tool to share top-notch professional advice. Don’t miss the opportunity to stay up to date with the latest industry trends and meet fellow translators with our list of the 10 best translation podcasts to listen to right now! Table of contents: 1.      Meet the Translator 2.      Translation Confessional 3.      Marketing Tips for Translators 4.      Brand The Interpreter 5.      Smart Habits for Translastors 6.      Translucides 7.      En Pantuflas 8.      Speaking of Translation 9.      The Freelance Fix 10.   TranslaStars Podcast   1.         ...

5 Mistakes You Should Avoid When Starting as a Freelance Translator

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  You’re all set : you’ve received your degree, you’ve followed a bunch of translation courses, workshops, and summits and you’ve spent a few months (or maybe a few years!) abroad to improve your language skills. What now? Now it’s time to go from theory to practice and... you don’t know where to start! If you are a newbie in the translation business, here are 5 mistakes you should definitely avoid in the first few years of your freelancing career. Table of contents 1.     Take every opportunity that comes your way 2.      Try to work out everything by yourself 3.      Work without having signed a quote or a contract 4.      Send mass emails to translation agencies 5.      Neglect your professional development   1.      Take every opportunity that comes your way What? Should I refuse the few work proposals that translation agencies are sending me...

Why is translating copy so hard?

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    Table of contents:   1. What is copywriting?   2.  Why is copy so hard to translate?   2.1 Why context is king (or the importance of tone and target audience)   2.2 Translating humor ain't no joke   2.3  When literal translations are a no go   3.  What is transcreation and how does it help?   3.1  Finally...you can´t forget SEO Copywriting is hard to translate, no question about it. What makes it so difficult is that it has developed into a branch of translating on its own. Marketing translators need to become experts to translate this type of text successfully and develop the creativity and writing skills to deliver.  There are countless examples of copy translation that have gone wrong, even in big-name brands campaigns. Who can forget Coors Brewing Company failing with their “Turn it loose!” campaign? Which was translated as “ Suéltelo todo ” in Spain and interpreted as a euphemism for being stomach sick. Or ho...

6 tips for boosting your legal translations

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  Legal translation is a specialization that not only requires an in-depth knowledge of both the source and target languages, but also a grasp of legal terminology. Of course, it helps if you are able to get familiar with a specific area of the law or the legal system of the target language country you are serving. But that doesn’t mean to say you need a law degree in order to competently translate legal texts.   Here are 6 simple tips that will help ensure that the legal translation you produce is highly accurate and relevant to the specific needs of your client. Table of Contents 1. Discuss how the document will be used 2. Create a glossary 3. Don't forget the dialect 4. Get to grips with the legal system 5. Be clear about formatting 6. Keep lines of communication open   1. Discuss how the document will be used Some legal translations are required for nothing more than information purposes, while others will be referred to in a court of law. Having a clear under...

Why are women still lost in translation?

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  Why are women still lost in translation? The girls outnumbered the boys in my high school Spanish class. Both my undergraduate and postgraduate degree programs were pretty female dominated too. And yet it seems the reverse is true when it comes leadership roles in the language service industry. I first learned of this perplexing statistic back in early February while tuning into a #LocFromHome session from the comfort of my home office and decided to do a little extra digging. What do the statistics say? Having worked in the translation field for a little over half a decade, I’ve come to realize that the industry is one of very few in which women continue to dominate. To give you some idea of the actual figures, it’s claimed that around 67% of EU translators and interpreters are female. Now, of course, there’s no denying that all this is extremely impressive, especially when compared to other industries. Yet, while the raw data indicates that women continue to outnumber th...

Should you be offering translation or localization services?

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  Should you be offering translation or localization services? How many times do you see the term ‘localization’ pop up on your LinkedIn feed? Pretty often, right? As common as this relatively new term may be, there are actually heaps of linguists out there who still aren’t exactly sure what it’s all about. If that sounds like you, then hopefully this post will make things a little clearer for you. Local culture sets the tone The aim of localization is to make texts both linguistically and culturally suitable for their target audience . In simple terms, this means that the process of translation is not sufficient to fulfill the text’s purpose in the target region and that extra steps must be taken. These steps can be as simple as adapting time and date formats or can involve reworking visuals and color schemes in some cases. This is because cultural norms affect the way in which a text is received and therefore messages must be modified in order to suit certain regions . Practica...